Check out my newest article in TalentZoo on the need for and benefits of having a Brand Purpose. It’s called “Purpose Marketing for Today’s New Normal”. Would love to hear your examples, comments and rants below – please share!
"Strategy is overrated. We have a strategic plan. It's called doing things". – Herb Kelleher
Michael Baer's Stratecution Stories 
Good stuff. Remember us little guys when you make it big!