Marketing today is all about data – and the bigger, the better. “Big data” is touted as the answer for…
THE RISKS OF BEING TOO DATA-DRIVEN*
In business today, data is everything. And proudly proclaiming that your organization is “data-driven” is not just a given, it’s…
SEIZE YOUR MARKETING OPPORTUNITY
I’m a marketer. I find myself singing jingles. I spout tag-lines and remember ad copy. I look at the “About”…
IS YOUR COMPANY MISSION JUST “FAKE NEWS”?
Having a “mission-based” company is the rage. Based on data that suggests Millennials and Gen Z care about it, more…
WHAT’S YOUR PROBLEM?
As a disciple of Herb Kelleher (this blog site’s sub-headline is his quote “We have a strategic plan. It’s called…
ACTUALLY, IT’S THE “GREAT” THAT IS THE ENEMY…
We’ve all heard countless times from clients and bosses that the “good is the enemy of the great”. That if…
CAREER DIVERSITY IS A SUPERPOWER
While there’s been a lot of good conversation about Diversity, one area that’s not been discussed is “career diversity”. And career diversity can be the superpower you, and your organization, need.
EVERYONE’S IN SALES
In most companies, there’s a single department called “Sales”. These are the people with quotas, lead lists, client calls and…
JUST BECAUSE YOU CAN DOESN’T MEAN YOU SHOULD
Marketing has massively evolved and proliferated. There are exponentially more ways to activate your brand – and it’s easier to…
IF IT WAS EASY, EVERYONE WOULD BE DOING IT
The difference between success and failure is usually how much effort we’re willing to put in. Going an extra mile…
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