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Michael Baer's Stratecution Stories

Michael Baer's Stratecution Stories

"Strategy is overrated. We have a strategic plan. It's called doing things". – Herb Kelleher

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DATA RICH, BUT INSIGHTS POOR*

You don’t need me to tell you that Data is important to marketing. Any pundit, expert, and business strategist will…

data, data-driven, insights, marketing, stratecution

START WITH ‘WHO’, RATHER THAN ‘WHY’*

We all know the famous marketing concept popularized by Simon Sinek to “start with your ‘why’”. This concept posits that…

advertising blog, customer focused, marketing, start with who, start with why, stratecution, strategy

DEFINE YOUR IDEAL CUSTOMER – OR BE MAGNETIC TO NO ONE*

It’s obvious that knowing your target customer is a critical part of operating and growing any business. Defining your ideal…

targeting

STOP THINKING TECHNOLOGY, START THINKING USE CASES

Technology is a huge part of business – especially marketing. Organizations are constantly building, adding, tweaking, and experimenting with technology…

customer strategy, marketing, marketing strategy, martech, technology, use cases

CALLING YOUR CONTENT “THOUGHT LEADERSHIP” DOESN’T MAKE IT SO*

Marketers need to stop using the terms “Content Marketing” and “Thought Leadership” interchangeably. What’s the difference? Here are 4 key elements that differentiate them.

content marketing, Leadership, marketing, stratecution, strategy, thought leadership

YOUR MARKETING PLAN IS A CHAPTER IN A LONGER STORY

Most companies start their annual marketing planning as if they’re starting from scratch. But your marketing plan should feel more like it’s a chapter in a longer story.

advertising blog, marketing, marketing planning, Michael Baer, stratecution, strategy

SELLING = EMPATHY

Selling is about empathy. To do it well, you need to care enough about your customers to know them and understand them.

advertising, customer experience, empathy, marketing, sales, stratecution, strategy

YOUR CUSTOMER’S JOURNEY DOESN’T END AT CONVERSION

Understanding customer’s needs and how they shop your category is critical for every part of your business. However, if all you do is focus on conversion, you’ll end up with a leaky bucket.

customer experience, customer journey, lifetime value, loyalty, marketing, stratecution, strategy

Stop making content YOU care about*

3 steps to make your content plan more engaging to your consumer I check out and consume a lot of…

content marketing, content pillars, content strategy, customer journey, management, marketing, personas, stratecution, strategy

WHO ARE YOU FOR?

So many marketers and business leaders I meet define their strategy in terms of their product attributes. They rattle off…

consumer understanding, marketing, marketing strategy, persona, stratecution, strategy, targeting

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Recent Posts

  • DATA RICH, BUT INSIGHTS POOR*
  • START WITH ‘WHO’, RATHER THAN ‘WHY’*
  • DEFINE YOUR IDEAL CUSTOMER – OR BE MAGNETIC TO NO ONE*
  • STOP THINKING TECHNOLOGY, START THINKING USE CASES
  • CALLING YOUR CONTENT “THOUGHT LEADERSHIP” DOESN’T MAKE IT SO*

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