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Michael Baer's Stratecution Stories

Michael Baer's Stratecution Stories

"Strategy is overrated. We have a strategic plan. It's called doing things". – Herb Kelleher

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Stop making content YOU care about*

3 steps to make your content plan more engaging to your consumer I check out and consume a lot of…

content marketing, content pillars, content strategy, customer journey, management, marketing, personas, stratecution, strategy

WHO ARE YOU FOR?

So many marketers and business leaders I meet define their strategy in terms of their product attributes. They rattle off…

consumer understanding, marketing, marketing strategy, persona, stratecution, strategy, targeting

MARKETING IS A SYSTEM*

I’ve written before in this space about how, for so many organizations, marketing has become an overwhelming series of tactics,…

growth, marketing, marketing strategy, omnichannel, stratecution, transformation

MARKETING CAN’T POLISH A TURD

Over the years I’ve been asked by clients, sales partners, and C-suite execs to create marketing campaigns for “turds”. A…

consumer centricity, Leadership, marketing, stratecution, turd polishing

EVERYONE THINKS WHAT THEY DO IS UNIQUE. BUT IT’S NOT.

It seems like every company I work with, every leader I speak to, all says the same thing – “we’re…

Business, Cross-functional team, experience, hiring, management, marketing, stratecution, talent

“GROWTH MARKETING” WON’T BUILD YOUR BRAND

There’s an on-going myth, especially amongst early-stage technology companies, that all your business needs is a “growth marketing guru” to…

brand building, growth marketing, marketing planning, performance marketing, stratecution, strategy

THE PURPOSE OF PURPOSE*

The concept of brand purpose has lately been taking on a lot of water. After widespread growth of the practice…

marketing

EVERY MARKETER NEEDS TO BE A CONSUMER MARKETER

Regardless of what they’re called, every marketer needs to be driven by consumer understanding, data and insights about them, and a focus on addressing their needs.

B2B, Brand, content, data, marketing, stratecution, strategy

WHAT IS MARKETING? CONNECTIVE TISSUE*

Marketing today is more complex, varied, and pressurized than ever. Teams I’ve worked with say they are busier than ever…

activation, marketing, media planning, strategy

IT’S BETTER TO BE IM-PERFECT

In business, “perfectionism” has a positive connotation – we think of overachievers obsessed with quality and demanding positive results. And…

advertising, imperfection, management, marketing, stratecution

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Recent Posts

  • Stop making content YOU care about*
  • WHO ARE YOU FOR?
  • MARKETING IS A SYSTEM*
  • MARKETING CAN’T POLISH A TURD
  • EVERYONE THINKS WHAT THEY DO IS UNIQUE. BUT IT’S NOT.

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