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Michael Baer's Stratecution Stories

Michael Baer's Stratecution Stories

"Strategy is overrated. We have a strategic plan. It's called doing things". – Herb Kelleher

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Month: February 2012

Be “Abundant” – The key to success is giving

In a post in SmartBrief last month, Lorne Rubis, President and CEO of Ryzex, talked about something he calls the … More

advertising, advertising blog, Brand, Business, Creativity, Cross-functional team, digital advertising, engagement, execution, Leadership, management, marketing, media planning, Michael Baer, stratecution, strategy

Please Criticize Me – Hearing criticism is a desirable thing

  “Criticism is something you can easily avoid by saying nothing, doing nothing, and being nothing.” Aristotle Let’s face it, … More

advertising, advertising blog, Brand, Business, Creativity, criticism, Cross-functional team, digital advertising, engagement, execution, Leadership, management, marketing, media planning, Michael Baer, stratecution, strategy

Don’t Be a Hater – Why ‘hating’ is over-used

I was watching the Grammy Awards last week, when Kelly Clarkson came on to sing a song. As she began … More

advertising, advertising blog, Business, Creativity, Cross-functional team, engagement, execution, Leadership, management, marketing, media planning, Michael Baer, stratecution, strategy

“Healthy” Skepticism – Why doubting is good

“The discovery of truth is prevented more effectively not by the false appearance of things, not directly by weakness of … More

advertising, advertising blog, Brand, Business, digital advertising, engagement, execution, Leadership, management, marketing, media planning, Michael Baer, Problem solving, Reason, Skepticism, stratecution, strategy

Mashup! – Leveraging the power of combinational creativity

“Creativity is the power to connect the seemingly unconnected” – William Plomer Creativity is hard to define, and even harder … More

advertising, advertising blog, advertising engagement, Brand, Business, Creativity, Cross-functional team, Edward de Bono, engagement, Knowledge spillover, Leadership, management, marketing, media planning, Michael Baer, stratecution, strategy

Sorry, Brainstormers, But There ARE Such Things As Bad Ideas.

We’ve all been there: sitting for hours in a window-less, air-less conference room with a collection of colleagues, “brainstorming” ideas … More

Be Un-Cool – why you should never aim for cool

Everyone is seduced by cool. I know I can be. Cool gets attention, gets buzz, wins awards, and even can … More

advertising, advertising blog, Brand, cool, Creativity, Cross-functional team, digital advertising, engagement, execution, Leadership, management, marketing, media planning, Michael Baer, stratecution, strategy

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