Most companies start their annual marketing planning as if they’re starting from scratch. But your marketing plan should feel more like it’s a chapter in a longer story.
Selling is about empathy. To do it well, you need to care enough about your customers to know them and understand them.
Understanding customer’s needs and how they shop your category is critical for every part of your business. However, if all you do is focus on conversion, you’ll end up with a leaky bucket.
3 steps to make your content plan more engaging to your consumer I check out and consume a lot of … More
So many marketers and business leaders I meet define their strategy in terms of their product attributes. They rattle off … More
There’s an on-going myth, especially amongst early-stage technology companies, that all your business needs is a “growth marketing guru” to … More
Regardless of what they’re called, every marketer needs to be driven by consumer understanding, data and insights about them, and a focus on addressing their needs.
Marketing today is more complex, varied, and pressurized than ever. Teams I’ve worked with say they are busier than ever … More
It seems like every marketer I meet and team I work with says that they are working 12+ hour days … More
As a disciple of Herb Kelleher (this blog site’s sub-headline is his quote “We have a strategic plan. It’s called … More