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Michael Baer's Stratecution Stories

Michael Baer's Stratecution Stories

"Strategy is overrated. We have a strategic plan. It's called doing things". – Herb Kelleher

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Tag: strategy

“GROWTH MARKETING” WON’T BUILD YOUR BRAND

There’s an on-going myth, especially amongst early-stage technology companies, that all your business needs is a “growth marketing guru” to … More

brand building, growth marketing, marketing planning, performance marketing, stratecution, strategy

EVERY MARKETER NEEDS TO BE A CONSUMER MARKETER

Regardless of what they’re called, every marketer needs to be driven by consumer understanding, data and insights about them, and a focus on addressing their needs.

B2B, Brand, content, data, marketing, stratecution, strategy

WHAT IS MARKETING? CONNECTIVE TISSUE*

Marketing today is more complex, varied, and pressurized than ever. Teams I’ve worked with say they are busier than ever … More

activation, marketing, media planning, strategy

ARE YOUR STRATEGY AND EXECUTION OUT OF BALANCE*

It seems like every marketer I meet and team I work with says that they are working 12+ hour days … More

activation, advertising blog, marketing, stratecution, strategy

WHAT’S YOUR PROBLEM?

As a disciple of Herb Kelleher (this blog site’s sub-headline is his quote “We have a strategic plan. It’s called … More

Leadership, marketing, Michael Baer, Problem solving, stratecution, strategy

IF IT WAS EASY, EVERYONE WOULD BE DOING IT

The difference between success and failure is usually how much effort we’re willing to put in. Going an extra mile … More

marketing, stratecution, strategy

Mobile isn’t just ANOTHER screen…*

When the dawn of mobile media occurred over 10 years ago, the ad industry dubbed mobile phones the “third screen”. … More

advertising, advertising blog, Brand, Creativity, Cross-functional team, engagement, marketing, media planning, Michael Baer, mobile, mobile advertising, Problem solving, stratecution, strategy

The ‘Reverse’ Job Description: A Company’s Responsibility to Employees*

There’s a “war for talent” out there. It’s an increasingly competitive landscape for recruiting and retaining talented employees, and companies … More

advertising, advertising blog, Brand, Business, CMO, Cross-functional team, digital advertising, engagement, job description, job success, marketing, Michael Baer, michael baer stratecution, Problem solving, strategy, talent

The Tyranny of ‘Scale’ – How scale keeps us playing by old rules*

There it was, in HuffPo, in a listicle called “10 Tricks to appear smart during meetings”. Along with a recommendation … More

advertising, advertising blog, Brand, Business, Creativity, Cross-functional team, digital advertising, engagement, leadership blog, marketing, media planning, Michael Baer, scale, stratecution, strategy

The myth of “I prefer their early work”

I was talking with someone I know about a band that I love. He’s into music, too – but, to … More

advertising, advertising blog, Brand, Business, Creativity, Cross-functional team, digital advertising, engagement, execution, Leadership, leadership blog, management, marketing, media planning, Michael Baer, stratecution, strategy

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Recent Posts

  • MARKETING CAN’T POLISH A TURD
  • EVERYONE THINKS WHAT THEY DO IS UNIQUE. BUT IT’S NOT.
  • “GROWTH MARKETING” WON’T BUILD YOUR BRAND
  • THE PURPOSE OF PURPOSE*
  • EVERY MARKETER NEEDS TO BE A CONSUMER MARKETER

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