There’s an on-going myth, especially amongst early-stage technology companies, that all your business needs is a “growth marketing guru” to … More
Tag: strategy
EVERY MARKETER NEEDS TO BE A CONSUMER MARKETER
Regardless of what they’re called, every marketer needs to be driven by consumer understanding, data and insights about them, and a focus on addressing their needs.
WHAT IS MARKETING? CONNECTIVE TISSUE*
Marketing today is more complex, varied, and pressurized than ever. Teams I’ve worked with say they are busier than ever … More
ARE YOUR STRATEGY AND EXECUTION OUT OF BALANCE*
It seems like every marketer I meet and team I work with says that they are working 12+ hour days … More
WHAT’S YOUR PROBLEM?
As a disciple of Herb Kelleher (this blog site’s sub-headline is his quote “We have a strategic plan. It’s called … More
IF IT WAS EASY, EVERYONE WOULD BE DOING IT
The difference between success and failure is usually how much effort we’re willing to put in. Going an extra mile … More
Mobile isn’t just ANOTHER screen…*
When the dawn of mobile media occurred over 10 years ago, the ad industry dubbed mobile phones the “third screen”. … More
The ‘Reverse’ Job Description: A Company’s Responsibility to Employees*
There’s a “war for talent” out there. It’s an increasingly competitive landscape for recruiting and retaining talented employees, and companies … More
The Tyranny of ‘Scale’ – How scale keeps us playing by old rules*
There it was, in HuffPo, in a listicle called “10 Tricks to appear smart during meetings”. Along with a recommendation … More
The myth of “I prefer their early work”
I was talking with someone I know about a band that I love. He’s into music, too – but, to … More