IT’S NOT B2B OR B2C. THINK B2P.

Stop thinking “B2B” or “B2C” – and realize that it’s all B2P. Across categories, your “buyer” is a person you need to understand, engage with, and satisfy.

LET’S HEAR IT FOR SMALL DATA

Marketing today is all about data – and the bigger, the better. “Big data” is touted as the answer for … More

THE RISKS OF BEING TOO DATA-DRIVEN*

In business today, data is everything. And proudly proclaiming that your organization is “data-driven” is not just a given, it’s … More