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Michael Baer's Stratecution Stories

Michael Baer's Stratecution Stories

"Strategy is overrated. We have a strategic plan. It's called doing things". – Herb Kelleher

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Tag: advertising blog

DO LESS, SO YOU CAN DO MORE*

For most marketing organizations, not just small-to-midsize ones, time and resources are finite and scant. Which is why it’s important to know what not to do. In fact, what you don’t do is as important as what you do.

advertising, advertising blog, do less to do more, marketing, Michael Baer, more is less, stratecution

ARE YOUR STRATEGY AND EXECUTION OUT OF BALANCE*

It seems like every marketer I meet and team I work with says that they are working 12+ hour days … More

activation, advertising blog, marketing, stratecution, strategy

DON’T CONFUSE ACTION WITH VALUE

Business today is focused on action. And this “bias for action” leads many to believe the idea that doing something, … More

activation, advertising, advertising blog, bias for action, marketing, marketing blog, Michael Baer, stratecution

FOCUS ON YOUR CUSTOMERS. NOT YOUR COMPETITION.

Don’t waste too much time and effort focusing on your competition. Instead, focus on what really makes the difference.

advertising blog, competition, customer focused, customers, delight, marketing, stratecution

IT’S NOT B2B OR B2C. THINK B2P.

Stop thinking “B2B” or “B2C” – and realize that it’s all B2P. Across categories, your “buyer” is a person you need to understand, engage with, and satisfy.

advertising blog, B2B, B2C, customer journey, marketing, stratecution

LET’S HEAR IT FOR SMALL DATA

Marketing today is all about data – and the bigger, the better. “Big data” is touted as the answer for … More

advertising blog, analytics, Big data, data strategy, marketing, stratecution

Still awaiting the advertising industry’s ‘iTunes moment’*

It was fourteen years ago, on April 28, 2003, that Apple introduced iTunes. The music industry had been undergoing a … More

advertising, advertising blog, digital advertising, digital marketing, marketing, marketing technology, Michael Baer, stratecution

The Case For A Branded App: 6 Reasons you should have a mobile app for your brand*

Lately, I find marketers ‘getting out of the app business’, saying some combination of the following: consumers have deleted their … More

advertising blog, app marketing, branded apps, marketing, marketing blog, mobile advertising, mobile apps, mobile marketing

Is Annoyance A Media Strategy?

Again and again, I have ads served to me that interrupt my digital and mobile actions. Popups are delivered that … More

advertising, advertising blog, communication planning, consumer experience, content marketing, marketing, marketing blog, media impressions, media planning, media strategy, spam, user experience

Alexander Hamilton: A Would-Be, Modern-Day, Marketing Genius*

It’s our nation’s 240th birthday on Monday, so it’s time for a shout-out to our Founding Fathers. And there’s no … More

advertising blog, alexander hamilton, challenger marketing, innovation, marketing, marketing blog

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Recent Posts

  • MARKETING CAN’T POLISH A TURD
  • EVERYONE THINKS WHAT THEY DO IS UNIQUE. BUT IT’S NOT.
  • “GROWTH MARKETING” WON’T BUILD YOUR BRAND
  • THE PURPOSE OF PURPOSE*
  • EVERY MARKETER NEEDS TO BE A CONSUMER MARKETER

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