Most companies start their annual marketing planning as if they’re starting from scratch. But your marketing plan should feel more like it’s a chapter in a longer story.
For most marketing organizations, not just small-to-midsize ones, time and resources are finite and scant. Which is why it’s important to know what not to do. In fact, what you don’t do is as important as what you do.
It seems like every marketer I meet and team I work with says that they are working 12+ hour days … More
Business today is focused on action. And this “bias for action” leads many to believe the idea that doing something, … More
Don’t waste too much time and effort focusing on your competition. Instead, focus on what really makes the difference.
Stop thinking “B2B” or “B2C” – and realize that it’s all B2P. Across categories, your “buyer” is a person you need to understand, engage with, and satisfy.
Marketing today is all about data – and the bigger, the better. “Big data” is touted as the answer for … More
It was fourteen years ago, on April 28, 2003, that Apple introduced iTunes. The music industry had been undergoing a … More
Lately, I find marketers ‘getting out of the app business’, saying some combination of the following: consumers have deleted their … More
Again and again, I have ads served to me that interrupt my digital and mobile actions. Popups are delivered that … More