We all know the famous marketing concept popularized by Simon Sinek to “start with your ‘why’”. This concept posits that … More
Tag: advertising blog
YOUR MARKETING PLAN IS A CHAPTER IN A LONGER STORY
Most companies start their annual marketing planning as if they’re starting from scratch. But your marketing plan should feel more like it’s a chapter in a longer story.
DO LESS, SO YOU CAN DO MORE*
For most marketing organizations, not just small-to-midsize ones, time and resources are finite and scant. Which is why it’s important to know what not to do. In fact, what you don’t do is as important as what you do.
ARE YOUR STRATEGY AND EXECUTION OUT OF BALANCE*
It seems like every marketer I meet and team I work with says that they are working 12+ hour days … More
DON’T CONFUSE ACTION WITH VALUE
Business today is focused on action. And this “bias for action” leads many to believe the idea that doing something, … More
FOCUS ON YOUR CUSTOMERS. NOT YOUR COMPETITION.
Don’t waste too much time and effort focusing on your competition. Instead, focus on what really makes the difference.
IT’S NOT B2B OR B2C. THINK B2P.
Stop thinking “B2B” or “B2C” – and realize that it’s all B2P. Across categories, your “buyer” is a person you need to understand, engage with, and satisfy.
LET’S HEAR IT FOR SMALL DATA
Marketing today is all about data – and the bigger, the better. “Big data” is touted as the answer for … More
Still awaiting the advertising industry’s ‘iTunes moment’*
It was fourteen years ago, on April 28, 2003, that Apple introduced iTunes. The music industry had been undergoing a … More
The Case For A Branded App: 6 Reasons you should have a mobile app for your brand*
Lately, I find marketers ‘getting out of the app business’, saying some combination of the following: consumers have deleted their … More