I’ve written before in this space about how, for so many organizations, marketing has become an overwhelming series of tactics, … More
Month: May 2022
MARKETING CAN’T POLISH A TURD
Over the years I’ve been asked by clients, sales partners, and C-suite execs to create marketing campaigns for “turds”. A … More
EVERYONE THINKS WHAT THEY DO IS UNIQUE. BUT IT’S NOT.
It seems like every company I work with, every leader I speak to, all says the same thing – “we’re … More