Stop making content YOU care about*

3 steps to make your content plan more engaging to your consumer I check out and consume a lot of … More

EVERYONE THINKS WHAT THEY DO IS UNIQUE. BUT IT’S NOT.

It seems like every company I work with, every leader I speak to, all says the same thing – “we’re … More

IT’S BETTER TO BE IM-PERFECT

In business, “perfectionism” has a positive connotation – we think of overachievers obsessed with quality and demanding positive results. And … More

IS YOUR COMPANY MISSION JUST “FAKE NEWS”?

Having a “mission-based” company is the rage. Based on data that suggests Millennials and Gen Z care about it, more … More

JUST BECAUSE YOU CAN DOESN’T MEAN YOU SHOULD

Marketing has massively evolved and proliferated. There are exponentially more ways to activate your brand – and it’s easier to … More

“GROWTH” IS NOT A STRATEGY

Every business wants growth. Growth is the holy grail.  Because growth sets you apart from your category and gives you … More

EUREKA! IS JUST A STARTING POINT*

The story is age-old. It’s said that Archimedes was the first to utter the term, having the very first “eureka” … More

EVERYONE IS FAKING IT

Most of us experience feelings of self-doubt. Where we think we aren’t smart enough, we have no idea what we’re … More

KNOWERS v. LEARNERS

We’ve all been around long enough to learn a few (thousand) things. And, no doubt about it, experience and knowledge … More

The myth of “I prefer their early work”

I was talking with someone I know about a band that I love. He’s into music, too – but, to … More