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Michael Baer's Stratecution Stories

Michael Baer's Stratecution Stories

"Strategy is overrated. We have a strategic plan. It's called doing things". – Herb Kelleher

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Tag: management

Stop making content YOU care about*

3 steps to make your content plan more engaging to your consumer I check out and consume a lot of … More

content marketing, content pillars, content strategy, customer journey, management, marketing, personas, stratecution, strategy

EVERYONE THINKS WHAT THEY DO IS UNIQUE. BUT IT’S NOT.

It seems like every company I work with, every leader I speak to, all says the same thing – “we’re … More

Business, Cross-functional team, experience, hiring, management, marketing, stratecution, talent

IT’S BETTER TO BE IM-PERFECT

In business, “perfectionism” has a positive connotation – we think of overachievers obsessed with quality and demanding positive results. And … More

advertising, imperfection, management, marketing, stratecution

IS YOUR COMPANY MISSION JUST “FAKE NEWS”?

Having a “mission-based” company is the rage. Based on data that suggests Millennials and Gen Z care about it, more … More

advertising, brand mission, Leadership, management, marketing, mission, stratecution, values

JUST BECAUSE YOU CAN DOESN’T MEAN YOU SHOULD

Marketing has massively evolved and proliferated. There are exponentially more ways to activate your brand – and it’s easier to … More

advertising, Cross-functional team, engagement, management, marketing, marketing blog, stratecution

“GROWTH” IS NOT A STRATEGY

Every business wants growth. Growth is the holy grail.  Because growth sets you apart from your category and gives you … More

advertising, Business, Cross-functional team, growth, Leadership, management, marketing, marketing strategy, stratecution

EUREKA! IS JUST A STARTING POINT*

The story is age-old. It’s said that Archimedes was the first to utter the term, having the very first “eureka” … More

advertising, engagement, Leadership, management, marketing, stratecution

EVERYONE IS FAKING IT

Most of us experience feelings of self-doubt. Where we think we aren’t smart enough, we have no idea what we’re … More

collaboration, Cross-functional team, Leadership, management, marketing, stratecution

KNOWERS v. LEARNERS

We’ve all been around long enough to learn a few (thousand) things. And, no doubt about it, experience and knowledge … More

Cross-functional team, Leadership, Learning, management, marketing, stratecution

The myth of “I prefer their early work”

I was talking with someone I know about a band that I love. He’s into music, too – but, to … More

advertising, advertising blog, Brand, Business, Creativity, Cross-functional team, digital advertising, engagement, execution, Leadership, leadership blog, management, marketing, media planning, Michael Baer, stratecution, strategy

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About

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Recent Posts

  • START WITH ‘WHO’, RATHER THAN ‘WHY’*
  • DEFINE YOUR IDEAL CUSTOMER – OR BE MAGNETIC TO NO ONE*
  • STOP THINKING TECHNOLOGY, START THINKING USE CASES
  • CALLING YOUR CONTENT “THOUGHT LEADERSHIP” DOESN’T MAKE IT SO*
  • YOUR MARKETING PLAN IS A CHAPTER IN A LONGER STORY

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