It seems like every marketer I meet and team I work with says that they are working 12+ hour days … More
Month: February 2022
STRATEGY IS A DESTINATION
No consumer ever sees your strategy. No matter how brilliant it may be, the strategic plan you develop is a … More
DON’T CONFUSE ACTION WITH VALUE
Business today is focused on action. And this “bias for action” leads many to believe the idea that doing something, … More
FOCUS ON YOUR CUSTOMERS. NOT YOUR COMPETITION.
Don’t waste too much time and effort focusing on your competition. Instead, focus on what really makes the difference.