Most companies start their annual marketing planning as if they’re starting from scratch. But your marketing plan should feel more like it’s a chapter in a longer story.
For most marketing organizations, not just small-to-midsize ones, time and resources are finite and scant. Which is why it’s important to know what not to do. In fact, what you don’t do is as important as what you do.
Business today is focused on action. And this “bias for action” leads many to believe the idea that doing something, … More
As a disciple of Herb Kelleher (this blog site’s sub-headline is his quote “We have a strategic plan. It’s called … More
In most companies, there’s a single department called “Sales”. These are the people with quotas, lead lists, client calls and … More
It was fourteen years ago, on April 28, 2003, that Apple introduced iTunes. The music industry had been undergoing a … More
When the dawn of mobile media occurred over 10 years ago, the ad industry dubbed mobile phones the “third screen”. … More
There’s a “war for talent” out there. It’s an increasingly competitive landscape for recruiting and retaining talented employees, and companies … More
There’s no denying we’re deep into the age of Mobility. Mobile phones are universal, and smart phone penetration has neared … More
There it was, in HuffPo, in a listicle called “10 Tricks to appear smart during meetings”. Along with a recommendation … More