YOUR MARKETING PLAN IS A CHAPTER IN A LONGER STORY

Most companies start their annual marketing planning as if they’re starting from scratch. But your marketing plan should feel more like it’s a chapter in a longer story.

DO LESS, SO YOU CAN DO MORE*

For most marketing organizations, not just small-to-midsize ones, time and resources are finite and scant. Which is why it’s important to know what not to do. In fact, what you don’t do is as important as what you do.

DON’T CONFUSE ACTION WITH VALUE

Business today is focused on action. And this “bias for action” leads many to believe the idea that doing something, … More

WHAT’S YOUR PROBLEM?

As a disciple of Herb Kelleher (this blog site’s sub-headline is his quote “We have a strategic plan. It’s called … More

EVERYONE’S IN SALES

In most companies, there’s a single department called “Sales”. These are the people with quotas, lead lists, client calls and … More

Still awaiting the advertising industry’s ‘iTunes moment’*

It was fourteen years ago, on April 28, 2003, that Apple introduced iTunes. The music industry had been undergoing a … More

Mobile isn’t just ANOTHER screen…*

When the dawn of mobile media occurred over 10 years ago, the ad industry dubbed mobile phones the “third screen”. … More

The ‘Reverse’ Job Description: A Company’s Responsibility to Employees*

There’s a “war for talent” out there. It’s an increasingly competitive landscape for recruiting and retaining talented employees, and companies … More