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Michael Baer's Stratecution Stories

Michael Baer's Stratecution Stories

"Strategy is overrated. We have a strategic plan. It's called doing things". – Herb Kelleher

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Tag: media planning

WHAT IS MARKETING? CONNECTIVE TISSUE*

Marketing today is more complex, varied, and pressurized than ever. Teams I’ve worked with say they are busier than ever … More

activation, marketing, media planning, strategy

Happy ‘View’ Year

Over the course of the past year or so, ad viewability has become one of the hottest topics in digital … More

ad fraud, ad models, advertising, Business, digital advertising, digital marketing, marketing, media, media planning, mobile, viewability

Is Annoyance A Media Strategy?

Again and again, I have ads served to me that interrupt my digital and mobile actions. Popups are delivered that … More

advertising, advertising blog, communication planning, consumer experience, content marketing, marketing, marketing blog, media impressions, media planning, media strategy, spam, user experience

Mobile isn’t just ANOTHER screen…*

When the dawn of mobile media occurred over 10 years ago, the ad industry dubbed mobile phones the “third screen”. … More

advertising, advertising blog, Brand, Creativity, Cross-functional team, engagement, marketing, media planning, Michael Baer, mobile, mobile advertising, Problem solving, stratecution, strategy

The Tyranny of ‘Scale’ – How scale keeps us playing by old rules*

There it was, in HuffPo, in a listicle called “10 Tricks to appear smart during meetings”. Along with a recommendation … More

advertising, advertising blog, Brand, Business, Creativity, Cross-functional team, digital advertising, engagement, leadership blog, marketing, media planning, Michael Baer, scale, stratecution, strategy

The myth of “I prefer their early work”

I was talking with someone I know about a band that I love. He’s into music, too – but, to … More

advertising, advertising blog, Brand, Business, Creativity, Cross-functional team, digital advertising, engagement, execution, Leadership, leadership blog, management, marketing, media planning, Michael Baer, stratecution, strategy

What you DON’T do is as important as what you do*

It being Academy Awards season, I thought it made sense to give the Oscar for best Marketing Effort of the … More

advertising, advertising blog, Brand, Business, Creativity, Cross-functional team, digital advertising, engagement, execution, Leadership, marketing blog, media planning, Michael Baer, stratecution, strategy

You Can’t Polish a Turd – so just stop trying.

As a student of human nature, I’m always amazed at the obsessive way we, the human race, go out of … More

advertising, advertising blog, Brand, Business, Creativity, Cross-functional team, digital advertising, engagement, execution, Leadership, management, marketing, media planning, Michael Baer, michael baer stratecution, stratecution, strategy

Don’t Vote For Yourself – A case for kindness

Mike Figliuolo and his Thoughtleaders has been one of my favorite bloggers for a long time – he’s practically one … More

advertising, advertising and marketing, advertising blog, Brand, Business, Creativity, Cross-functional team, digital advertising, engagement, execution, Leadership, leadership blog, management, marketing, media planning, Michael Baer, stratecution, strategy

Want What You Have – and not what you think you want

“It is better to want what you have than to have what you want” Philemon When I was a youngster, … More

advertising, advertising blog, Brand, brand marketing, Business, Creativity, Cross-functional team, digital advertising, engagement, execution, Leadership, management, marketing, marketing blog, media planning, Michael Baer, stratecution, strategy

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Recent Posts

  • START WITH ‘WHO’, RATHER THAN ‘WHY’*
  • DEFINE YOUR IDEAL CUSTOMER – OR BE MAGNETIC TO NO ONE*
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