Marketing today is more complex, varied, and pressurized than ever. Teams I’ve worked with say they are busier than ever … More
Tag: media planning
Happy ‘View’ Year
Over the course of the past year or so, ad viewability has become one of the hottest topics in digital … More
Is Annoyance A Media Strategy?
Again and again, I have ads served to me that interrupt my digital and mobile actions. Popups are delivered that … More
Mobile isn’t just ANOTHER screen…*
When the dawn of mobile media occurred over 10 years ago, the ad industry dubbed mobile phones the “third screen”. … More
The Tyranny of ‘Scale’ – How scale keeps us playing by old rules*
There it was, in HuffPo, in a listicle called “10 Tricks to appear smart during meetings”. Along with a recommendation … More
The myth of “I prefer their early work”
I was talking with someone I know about a band that I love. He’s into music, too – but, to … More
What you DON’T do is as important as what you do*
It being Academy Awards season, I thought it made sense to give the Oscar for best Marketing Effort of the … More
You Can’t Polish a Turd – so just stop trying.
As a student of human nature, I’m always amazed at the obsessive way we, the human race, go out of … More
Don’t Vote For Yourself – A case for kindness
Mike Figliuolo and his Thoughtleaders has been one of my favorite bloggers for a long time – he’s practically one … More
Want What You Have – and not what you think you want
“It is better to want what you have than to have what you want” Philemon When I was a youngster, … More