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Michael Baer's Stratecution Stories

Michael Baer's Stratecution Stories

"Strategy is overrated. We have a strategic plan. It's called doing things". – Herb Kelleher

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Tag: Problem solving

WHAT’S YOUR PROBLEM?

As a disciple of Herb Kelleher (this blog site’s sub-headline is his quote “We have a strategic plan. It’s called … More

Leadership, marketing, Michael Baer, Problem solving, stratecution, strategy

Mobile isn’t just ANOTHER screen…*

When the dawn of mobile media occurred over 10 years ago, the ad industry dubbed mobile phones the “third screen”. … More

advertising, advertising blog, Brand, Creativity, Cross-functional team, engagement, marketing, media planning, Michael Baer, mobile, mobile advertising, Problem solving, stratecution, strategy

The ‘Reverse’ Job Description: A Company’s Responsibility to Employees*

There’s a “war for talent” out there. It’s an increasingly competitive landscape for recruiting and retaining talented employees, and companies … More

advertising, advertising blog, Brand, Business, CMO, Cross-functional team, digital advertising, engagement, job description, job success, marketing, Michael Baer, michael baer stratecution, Problem solving, strategy, talent

Get outside your bubble – and stop the echo-chamber thinking

“Lesson number 2: Don’t get high on your own supply” Elvira Hancock Today’s business world is in need of “groundbreaking … More

advertising, advertising blog, Brand, Business, Creativity, Cross-functional team, digital advertising, Echo chamber, engagement, execution, Leadership, management, marketing, media planning, Michael Baer, Problem solving, stratecution

Letter To a Graduate – Some rules to live by

My son recently graduated from high school. This was extremely difficult for me to process – our first child, a … More

advertising, advertising blog, advertising engagement, Brand, Creativity, Cross-functional team, engagement, execution, graduation, Leadership, management, marketing, Michael Baer, Problem solving, stratecution

The Dis-comfort Zone – Getting comfortable with discomfort

Watching the fiscal cliff negotiations over the past few months has provided us many valuable lessons. One might be, you … More

advertising, advertising blog, Brand, Business, Comfort zone, Creativity, engagement, Leadership, Learning, management, marketing, marketing blog, media planning, Problem solving, stratecution, strategy

Thinking INSIDE The Box – The key to innovation isn’t blue skies and creative freedom

Creativity has never been more important in business than it is today. The demand for innovation and new ideas is … More

advertising, advertising blog, Brand, Business, Creativity, Cross-functional team, digital advertising, engagement, execution, innovation, Leadership, management, marketing, media planning, Michael Baer, Problem solving, stratecution, strategy

A Plea For Some In-efficiency – Too much efficiency can be a bad thing

No matter where you look, you will find hundreds of pundits, management consultants, business gurus and organizational experts all singing … More

advertising, advertising blog, Brand, Business, CMO, Creativity, Cross-functional team, digital advertising, engagement, execution, Leadership, management, marketing, media planning, Michael Baer, Problem solving, stratecution, strategy

Stop Looking For The Right Answer – There ARE no right answers

As human beings, we are instilled, very early on, with the concept of right and wrong. “Don’t do this”, “no, … More

advertising, advertising blog, Brand, Business, Creativity, Cross-functional team, digital advertising, engagement, execution, Leadership, management, marketing, media planning, Michael Baer, Problem solving, Real life, stratecution, strategy

Why, Oh Why – In praise of the question “why?”

Nancy Willard once said, “Questions are more important than answers” (I’ve also written on the importance of asking questions). And, … More

advertising, Brand, Business, Creativity, Cross-functional team, engagement, execution, Leadership, management, marketing, media planning, Michael Baer, Problem solving, stratecution, strategy

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Recent Posts

  • START WITH ‘WHO’, RATHER THAN ‘WHY’*
  • DEFINE YOUR IDEAL CUSTOMER – OR BE MAGNETIC TO NO ONE*
  • STOP THINKING TECHNOLOGY, START THINKING USE CASES
  • CALLING YOUR CONTENT “THOUGHT LEADERSHIP” DOESN’T MAKE IT SO*
  • YOUR MARKETING PLAN IS A CHAPTER IN A LONGER STORY

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