My son recently graduated from high school. This was extremely difficult for me to process – our first child, a … More
Tag: advertising engagement
Mashup! – Leveraging the power of combinational creativity
“Creativity is the power to connect the seemingly unconnected” – William Plomer Creativity is hard to define, and even harder … More
Day One – How treating everyday like your first day can be a good thing
“Every new beginning comes from some other beginning’s end” Seneca “The secret to a rich life is to have more … More
Start Failing Now! Five reasons failure and mistakes are important
“I have not failed, I’ve just found ten thousand ways that won’t work.” – Thomas Edison By definition, failure is … More
The Importance of Doing Nothing
Stratecution is all about a bias for action and a drive towards doing things (just peek at the sub-head of … More
A Ping-Pong Lesson
I spent a big part of the last two days assembling a ping-pong table we bought for Christmas. This is … More
Let’s Hear It For Scrappiness
Everywhere you look you hear about the great “race for talent”. How the future will be won by who wins … More
All You Need Is Hate
I normally write about things I love, care about or believe in. Today, I write about things I’m equally passionate … More
Generally Speaking, Specificity is Good
“Engagement” is the current darling of our marketing and advertising world. Everything is focused on creating it. The AAAA and … More