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Michael Baer's Stratecution Stories

"Strategy is overrated. We have a strategic plan. It's called doing things". – Herb Kelleher

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Tag: Passion (emotion)

All You Need Is Hate

I normally write about things I love, care about or believe in. Today, I write about things I’m equally passionate … More

advertising, advertising and marketing, advertising blog, advertising engagement, Brand, Business, Creativity, Cross-functional team, digital advertising, Leadership, management, marketing blog, michael baer stratecution, Passion (emotion), Problem solving, Psychology, Smugness, Social Sciences, stratecution, strategy

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SCRAP THE SCRAPPY: EVEN STARTUPS NEED PURPOSEFUL MARKETING
DATA RICH, BUT INSIGHTS POOR*
START WITH ‘WHO’, RATHER THAN ‘WHY’*
DEFINE YOUR IDEAL CUSTOMER – OR BE MAGNETIC TO NO ONE*
STOP THINKING TECHNOLOGY, START THINKING USE CASES

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