EVERY MARKETER NEEDS TO BE A CONSUMER MARKETER

Regardless of what they’re called, every marketer needs to be driven by consumer understanding, data and insights about them, and a focus on addressing their needs.

Mobile isn’t just ANOTHER screen…*

When the dawn of mobile media occurred over 10 years ago, the ad industry dubbed mobile phones the “third screen”. … More

The ‘Reverse’ Job Description: A Company’s Responsibility to Employees*

There’s a “war for talent” out there. It’s an increasingly competitive landscape for recruiting and retaining talented employees, and companies … More

5 Ways You’re Doing Mobile Wrong*

There’s no denying we’re deep into the age of Mobility. Mobile phones are universal, and smart phone penetration has neared … More

The Tyranny of ‘Scale’ – How scale keeps us playing by old rules*

There it was, in HuffPo, in a listicle called “10 Tricks to appear smart during meetings”. Along with a recommendation … More

The myth of “I prefer their early work”

I was talking with someone I know about a band that I love. He’s into music, too – but, to … More

What you DON’T do is as important as what you do*

It being Academy Awards season, I thought it made sense to give the Oscar for best Marketing Effort of the … More

Expertise in Generalism – 6 reasons generalists are more important than specialists*

More and more, the business world seems to be ruled by expertise. Subject matter experts. Vertical specialists. Domain authorities. Companies … More

You Can’t Polish a Turd – so just stop trying.

As a student of human nature, I’m always amazed at the obsessive way we, the human race, go out of … More

Don’t Vote For Yourself – A case for kindness

Mike Figliuolo and his Thoughtleaders has been one of my favorite bloggers for a long time – he’s practically one … More