EVERY MARKETER NEEDS TO BE A CONSUMER MARKETER

Regardless of what they’re called, every marketer needs to be driven by consumer understanding, data and insights about them, and a focus on addressing their needs.

IT’S NOT B2B OR B2C. THINK B2P.

Stop thinking “B2B” or “B2C” – and realize that it’s all B2P. Across categories, your “buyer” is a person you need to understand, engage with, and satisfy.

RINSE. REPEAT. REPEAT. REPEAT. REPEAT.

So you wrote the great white paper. Held a smart and successful webinar. Designed a data-driven customer journey. What’s left … More