So you wrote the great white paper. Held a smart and successful webinar. Designed a data-driven customer journey. What’s left to do? Do it again. And again and again and again.

“If you build it they will come” is a pipe dream. The secret to success isn’t building smart programs, it’s continuing to build on them. Iterating and adding and growing them consistently. And doing it over and over until you achieve success.

Hard work isn’t hard because it’s hard to do. It’s hard because you have to keep doing it.

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