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Michael Baer's Stratecution Stories

Michael Baer's Stratecution Stories

"Strategy is overrated. We have a strategic plan. It's called doing things". – Herb Kelleher

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Month: January 2014

You Can’t Polish a Turd – so just stop trying.

As a student of human nature, I’m always amazed at the obsessive way we, the human race, go out of … More

advertising, advertising blog, Brand, Business, Creativity, Cross-functional team, digital advertising, engagement, execution, Leadership, management, marketing, media planning, Michael Baer, michael baer stratecution, stratecution, strategy

Don’t Vote For Yourself – A case for kindness

Mike Figliuolo and his Thoughtleaders has been one of my favorite bloggers for a long time – he’s practically one … More

advertising, advertising and marketing, advertising blog, Brand, Business, Creativity, Cross-functional team, digital advertising, engagement, execution, Leadership, leadership blog, management, marketing, media planning, Michael Baer, stratecution, strategy

Want What You Have – and not what you think you want

“It is better to want what you have than to have what you want” Philemon When I was a youngster, … More

advertising, advertising blog, Brand, brand marketing, Business, Creativity, Cross-functional team, digital advertising, engagement, execution, Leadership, management, marketing, marketing blog, media planning, Michael Baer, stratecution, strategy

Smart is Over-Rated

A number of years ago, I worked with a client that had a Marketing Director who was very difficult. My … More

advertising, advertising and marketing, advertising blog, Brand, Business, Creativity, Cross-functional team, digital advertising, engagement, execution, failure, Leadership, management, marketing, Michael Baer, stratecution, strategy

To a Perfectly Imperfect 2014 – Why aiming for perfect is a terrible idea

“Perfectionism is a mean, frozen form of idealism, while messes are the artist’s true friend” Ann Lamott Back in my … More

advertising, advertising blog, Business, Creativity, Cross-functional team, engagement, Leadership, management, marketing, marketing blog, Michael Baer, stratecution, strategy

About

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Recent Posts

  • MARKETING CAN’T POLISH A TURD
  • EVERYONE THINKS WHAT THEY DO IS UNIQUE. BUT IT’S NOT.
  • “GROWTH MARKETING” WON’T BUILD YOUR BRAND
  • THE PURPOSE OF PURPOSE*
  • EVERY MARKETER NEEDS TO BE A CONSUMER MARKETER

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