Marketers need to stop using the terms “Content Marketing” and “Thought Leadership” interchangeably. What’s the difference? Here are 4 key elements that differentiate them.
Tag: Leadership
MARKETING CAN’T POLISH A TURD
Over the years I’ve been asked by clients, sales partners, and C-suite execs to create marketing campaigns for “turds”. A … More
QUESTIONS OVER ANSWERS
Questions stimulate ideas, fix incorrect assumptions, and drive continuous improvement. By asking questions, you find better answers.
IS YOUR COMPANY MISSION JUST “FAKE NEWS”?
Having a “mission-based” company is the rage. Based on data that suggests Millennials and Gen Z care about it, more … More
WHAT’S YOUR PROBLEM?
As a disciple of Herb Kelleher (this blog site’s sub-headline is his quote “We have a strategic plan. It’s called … More
“GROWTH” IS NOT A STRATEGY
Every business wants growth. Growth is the holy grail. Because growth sets you apart from your category and gives you … More
EUREKA! IS JUST A STARTING POINT*
The story is age-old. It’s said that Archimedes was the first to utter the term, having the very first “eureka” … More
EVERYONE IS FAKING IT
Most of us experience feelings of self-doubt. Where we think we aren’t smart enough, we have no idea what we’re … More
KNOWERS v. LEARNERS
We’ve all been around long enough to learn a few (thousand) things. And, no doubt about it, experience and knowledge … More
The myth of “I prefer their early work”
I was talking with someone I know about a band that I love. He’s into music, too – but, to … More
Michael Baer's Stratecution Stories 