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Michael Baer's Stratecution Stories

Michael Baer's Stratecution Stories

"Strategy is overrated. We have a strategic plan. It's called doing things". – Herb Kelleher

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Tag: CMO

The ‘Reverse’ Job Description: A Company’s Responsibility to Employees*

There’s a “war for talent” out there. It’s an increasingly competitive landscape for recruiting and retaining talented employees, and companies … More

advertising, advertising blog, Brand, Business, CMO, Cross-functional team, digital advertising, engagement, job description, job success, marketing, Michael Baer, michael baer stratecution, Problem solving, strategy, talent

THINK small – Big ideas only work when you also think small

advertising, advertising blog, Big data, Brand, Business, CMO, Creativity, Cross-functional team, Customer relationship management, digital advertising, engagement, execution, Leadership, management, marketing, media planning, Michael Baer, stratecution, strategy

A Plea For Some In-efficiency – Too much efficiency can be a bad thing

No matter where you look, you will find hundreds of pundits, management consultants, business gurus and organizational experts all singing … More

advertising, advertising blog, Brand, Business, CMO, Creativity, Cross-functional team, digital advertising, engagement, execution, Leadership, management, marketing, media planning, Michael Baer, Problem solving, stratecution, strategy

The “Good” and the “Great” are NOT Enemies

Everyone knows the saying “the good is the enemy of the great”. And everyone knows the type of person who … More

advertising, advertising campaigns, Allstate, Brand, CMO, Lou Gerstner, marketing, Marketing and Advertising, Millward-Brown, Ragu, Unilever

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Recent Posts

  • DATA RICH, BUT INSIGHTS POOR*
  • START WITH ‘WHO’, RATHER THAN ‘WHY’*
  • DEFINE YOUR IDEAL CUSTOMER – OR BE MAGNETIC TO NO ONE*
  • STOP THINKING TECHNOLOGY, START THINKING USE CASES
  • CALLING YOUR CONTENT “THOUGHT LEADERSHIP” DOESN’T MAKE IT SO*

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The Art and Science of Stratecution

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