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Michael Baer's Stratecution Stories

Michael Baer's Stratecution Stories

"Strategy is overrated. We have a strategic plan. It's called doing things". – Herb Kelleher

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Michael Baer

Chief Marketing Officer

TechCXO

michael.baer@techcxo.com

https://www.linkedin.com/in/michaelbaer/

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About

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Recent Posts

  • SCRAP THE SCRAPPY: EVEN STARTUPS NEED PURPOSEFUL MARKETING
  • DATA RICH, BUT INSIGHTS POOR*
  • START WITH ‘WHO’, RATHER THAN ‘WHY’*
  • DEFINE YOUR IDEAL CUSTOMER – OR BE MAGNETIC TO NO ONE*
  • STOP THINKING TECHNOLOGY, START THINKING USE CASES

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The Art and Science of Stratecution

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