SEIZE YOUR MARKETING OPPORTUNITY

I’m a marketer. I find myself singing jingles. I spout tag-lines and remember ad copy. I look at the “About” … More

IS YOUR COMPANY MISSION JUST “FAKE NEWS”?

Having a “mission-based” company is the rage. Based on data that suggests Millennials and Gen Z care about it, more … More

As a disciple of Herb Kelleher (this blog site’s sub-headline is his quote “We have a strategic plan. It’s called … More