About me


Michael Baer is a uniquely fluent, omni-channel marketer fueled by career experience and expertise at nearly every seat at the Marketing table. He has led teams and marketing organizations large and small, at global agencies, a global research and insights company, at a mar-tech start up. He’s led strategy and marketing communications development for brands from AT&T to Unilever to Porsche to LEGO. Most recently, Michael was CMO at the largest privately held health care media company in the US. 

Michael is also the developer of the concept of “Stratecution” – a new way to think about marketing in the digitally-led “new normal.” It’s equal parts business-focused, brand-inspired thinking of top-down strategy and bottom-up, nimble, improvisatory activity that recognizes the everyday realities and real-world complexities you’ll face. It’s about time these two met in the middle.

Would love to hear from you with question, problems, projects and introductions. Send me an email at michaelbaer1@gmail.com.

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