Marketing today is more complex, varied, and pressurized than ever. Teams I’ve worked with say they are busier than ever … More
Month: March 2022
IT’S BETTER TO BE IM-PERFECT
In business, “perfectionism” has a positive connotation – we think of overachievers obsessed with quality and demanding positive results. And … More
DO LESS, SO YOU CAN DO MORE*
For most marketing organizations, not just small-to-midsize ones, time and resources are finite and scant. Which is why it’s important to know what not to do. In fact, what you don’t do is as important as what you do.
QUESTIONS OVER ANSWERS
Questions stimulate ideas, fix incorrect assumptions, and drive continuous improvement. By asking questions, you find better answers.