SELLING = EMPATHY

Selling is about empathy. To do it well, you need to care enough about your customers to know them and understand them.

IT’S BETTER TO BE IM-PERFECT

In business, “perfectionism” has a positive connotation – we think of overachievers obsessed with quality and demanding positive results. And … More

DO LESS, SO YOU CAN DO MORE*

For most marketing organizations, not just small-to-midsize ones, time and resources are finite and scant. Which is why it’s important to know what not to do. In fact, what you don’t do is as important as what you do.

QUESTIONS OVER ANSWERS

Questions stimulate ideas, fix incorrect assumptions, and drive continuous improvement. By asking questions, you find better answers.

DON’T CONFUSE ACTION WITH VALUE

Business today is focused on action. And this “bias for action” leads many to believe the idea that doing something, … More

SEIZE YOUR MARKETING OPPORTUNITY

I’m a marketer. I find myself singing jingles. I spout tag-lines and remember ad copy. I look at the “About” … More

IS YOUR COMPANY MISSION JUST “FAKE NEWS”?

Having a “mission-based” company is the rage. Based on data that suggests Millennials and Gen Z care about it, more … More

ACTUALLY, IT’S THE “GREAT” THAT IS THE ENEMY…

We’ve all heard countless times from clients and bosses that the “good is the enemy of the great”. That if … More

EVERYONE’S IN SALES

In most companies, there’s a single department called “Sales”. These are the people with quotas, lead lists, client calls and … More

JUST BECAUSE YOU CAN DOESN’T MEAN YOU SHOULD

Marketing has massively evolved and proliferated. There are exponentially more ways to activate your brand – and it’s easier to … More