DON’T CONFUSE ACTION WITH VALUE

Business today is focused on action. And this “bias for action” leads many to believe the idea that doing something, … More

JUST BECAUSE YOU CAN DOESN’T MEAN YOU SHOULD

Marketing has massively evolved and proliferated. There are exponentially more ways to activate your brand – and it’s easier to … More

The Case For A Branded App: 6 Reasons you should have a mobile app for your brand*

Lately, I find marketers ‘getting out of the app business’, saying some combination of the following: consumers have deleted their … More

Is Annoyance A Media Strategy?

Again and again, I have ads served to me that interrupt my digital and mobile actions. Popups are delivered that … More

Alexander Hamilton: A Would-Be, Modern-Day, Marketing Genius*

It’s our nation’s 240th birthday on Monday, so it’s time for a shout-out to our Founding Fathers. And there’s no … More

5 Ways You’re Doing Mobile Wrong*

There’s no denying we’re deep into the age of Mobility. Mobile phones are universal, and smart phone penetration has neared … More

What you DON’T do is as important as what you do*

It being Academy Awards season, I thought it made sense to give the Oscar for best Marketing Effort of the … More

Expertise in Generalism – 6 reasons generalists are more important than specialists*

More and more, the business world seems to be ruled by expertise. Subject matter experts. Vertical specialists. Domain authorities. Companies … More

Want What You Have – and not what you think you want

“It is better to want what you have than to have what you want” Philemon When I was a youngster, … More

To a Perfectly Imperfect 2014 – Why aiming for perfect is a terrible idea

“Perfectionism is a mean, frozen form of idealism, while messes are the artist’s true friend” Ann Lamott Back in my … More