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Michael Baer's Stratecution Stories

Michael Baer's Stratecution Stories

"Strategy is overrated. We have a strategic plan. It's called doing things". – Herb Kelleher

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Tag: marketing blog

YOU CALL THAT AN INSIGHT?

US Supreme Court Justice Potter Stewart famously said he could not define pornography, but he “knew it when he saw it”. That’s … More

advertising, advertising blog, Brand, Business, Creativity, Cross-functional team, digital advertising, engagement, execution, Leadership, management, marketing, marketing blog, media planning, Michael Baer, stratecution, strategy

Ideas are a-dime-a-dozen. What are you going to DO with yours?

  I think most people would agree that ideas make the world go around. Ideas can move mountains, ideas are … More

advertising, advertising blog, Brand, Business, Creativity, Cross-functional team, digital advertising, engagement, execution, Leadership, leadership blog, management, marketing, marketing blog, media planning, Michael Baer, stratecution, strategy

The Dis-comfort Zone – Getting comfortable with discomfort

Watching the fiscal cliff negotiations over the past few months has provided us many valuable lessons. One might be, you … More

advertising, advertising blog, Brand, Business, Comfort zone, Creativity, engagement, Leadership, Learning, management, marketing, marketing blog, media planning, Problem solving, stratecution, strategy

The Art and Science of ‘Stratecution’*

I think I have figured out a handle for how we’ve been operating in the new normal—the new, mixed-up, fragmented, … More

advertising, advertising blog, Brand, Business, Creativity, Cross-functional team, David Kelley, digital advertising, engagement, execution, Herb Kelleher, Leadership, management, marketing blog, Michael Baer, Porsche, stratecution

All You Need Is Hate

I normally write about things I love, care about or believe in. Today, I write about things I’m equally passionate … More

advertising, advertising and marketing, advertising blog, advertising engagement, Brand, Business, Creativity, Cross-functional team, digital advertising, Leadership, management, marketing blog, michael baer stratecution, Passion (emotion), Problem solving, Psychology, Smugness, Social Sciences, stratecution, strategy

You Are the Weakest Link

I had an experience earlier this year that re-inforced how important executional excellence is – and how easy it is … More

advertising, advertising blog, execution, marketing, Marketing and Advertising, marketing blog, Michael Baer, stratecution

Up With People!

No matter what your business is, from making ads to making widgets, there’s one aspect in driving excellence that’s more … More

advertising and marketing, advertising blog, Business, Employment, Herb Kelleher, Hewlett-Packard, Jim Collins, Leadership, management, marketing blog, Michael Baer, michael baer stratecution, stratecution, Tom Peters, William James

Generally Speaking, Specificity is Good

“Engagement” is the current darling of our marketing and advertising world. Everything is focused on creating it. The AAAA and … More

advertising, advertising blog, advertising engagement, digital advertising, digital planning, engagement, engagement planning, marketing, marketing blog, media planning, Michael Baer, stratecution

Bullets vs. Cannonballs

Everyone knows that a home run has much more impact than a single. And everyone digs the long ball. So … More

advertising, advertising blog, Jim Collins, marketing, marketing blog

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Recent Posts

  • SCRAP THE SCRAPPY: EVEN STARTUPS NEED PURPOSEFUL MARKETING
  • DATA RICH, BUT INSIGHTS POOR*
  • START WITH ‘WHO’, RATHER THAN ‘WHY’*
  • DEFINE YOUR IDEAL CUSTOMER – OR BE MAGNETIC TO NO ONE*
  • STOP THINKING TECHNOLOGY, START THINKING USE CASES

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The Art and Science of Stratecution

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