Still awaiting the advertising industry’s ‘iTunes moment’*

It was fourteen years ago, on April 28, 2003, that Apple introduced iTunes. The music industry had been undergoing a … More

Happy ‘View’ Year

Over the course of the past year or so, ad viewability has become one of the hottest topics in digital … More

The ‘Reverse’ Job Description: A Company’s Responsibility to Employees*

There’s a “war for talent” out there. It’s an increasingly competitive landscape for recruiting and retaining talented employees, and companies … More

Meet the new model. Same as the old model.*

It’s fair to say that the fact that the advertising and marketing world has gone through a complete revolution is … More

The Tyranny of ‘Scale’ – How scale keeps us playing by old rules*

There it was, in HuffPo, in a listicle called “10 Tricks to appear smart during meetings”. Along with a recommendation … More

The myth of “I prefer their early work”

I was talking with someone I know about a band that I love. He’s into music, too – but, to … More

What you DON’T do is as important as what you do*

It being Academy Awards season, I thought it made sense to give the Oscar for best Marketing Effort of the … More

Expertise in Generalism – 6 reasons generalists are more important than specialists*

More and more, the business world seems to be ruled by expertise. Subject matter experts. Vertical specialists. Domain authorities. Companies … More

You Can’t Polish a Turd – so just stop trying.

As a student of human nature, I’m always amazed at the obsessive way we, the human race, go out of … More

Don’t Vote For Yourself – A case for kindness

Mike Figliuolo and his Thoughtleaders has been one of my favorite bloggers for a long time – he’s practically one … More