We’ve all heard countless times from clients and bosses that the “good is the enemy of the great”. That if … More
Tag: digital marketing
Still awaiting the advertising industry’s ‘iTunes moment’*
It was fourteen years ago, on April 28, 2003, that Apple introduced iTunes. The music industry had been undergoing a … More
Happy ‘View’ Year
Over the course of the past year or so, ad viewability has become one of the hottest topics in digital … More
Michael Baer's Stratecution Stories 