Technology is a huge part of business – especially marketing. Organizations are constantly building, adding, tweaking, and experimenting with technology … More
Tag: marketing strategy
WHO ARE YOU FOR?
So many marketers and business leaders I meet define their strategy in terms of their product attributes. They rattle off … More
MARKETING IS A SYSTEM*
I’ve written before in this space about how, for so many organizations, marketing has become an overwhelming series of tactics, … More
“GROWTH” IS NOT A STRATEGY
Every business wants growth. Growth is the holy grail. Because growth sets you apart from your category and gives you … More