EVERYONE THINKS WHAT THEY DO IS UNIQUE. BUT IT’S NOT.

It seems like every company I work with, every leader I speak to, all says the same thing – “we’re … More

SEIZE YOUR MARKETING OPPORTUNITY

I’m a marketer. I find myself singing jingles. I spout tag-lines and remember ad copy. I look at the “About” … More

“GROWTH” IS NOT A STRATEGY

Every business wants growth. Growth is the holy grail.  Because growth sets you apart from your category and gives you … More

Happy ‘View’ Year

Over the course of the past year or so, ad viewability has become one of the hottest topics in digital … More

The ‘Reverse’ Job Description: A Company’s Responsibility to Employees*

There’s a “war for talent” out there. It’s an increasingly competitive landscape for recruiting and retaining talented employees, and companies … More

5 Ways You’re Doing Mobile Wrong*

There’s no denying we’re deep into the age of Mobility. Mobile phones are universal, and smart phone penetration has neared … More

The Tyranny of ‘Scale’ – How scale keeps us playing by old rules*

There it was, in HuffPo, in a listicle called “10 Tricks to appear smart during meetings”. Along with a recommendation … More

The myth of “I prefer their early work”

I was talking with someone I know about a band that I love. He’s into music, too – but, to … More

What you DON’T do is as important as what you do*

It being Academy Awards season, I thought it made sense to give the Oscar for best Marketing Effort of the … More

Expertise in Generalism – 6 reasons generalists are more important than specialists*

More and more, the business world seems to be ruled by expertise. Subject matter experts. Vertical specialists. Domain authorities. Companies … More