What many teams consider their “𝘮𝘪𝘯𝘪𝘮𝘶𝘮 𝘷𝘪𝘢𝘣𝘭𝘦 𝘸𝘦𝘣𝘴𝘪𝘵𝘦” often isn’t viable at all, that is, it doesn’t do the minimum job a site needs to do today.

And this under-viability creates an enormous hidden cost: it undercuts trust and credibility, making everything else you’re doing (outreach, conversion, sales cycles) harder and less effective.