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Michael Baer's Stratecution Stories

Michael Baer's Stratecution Stories

"Strategy is overrated. We have a strategic plan. It's called doing things". – Herb Kelleher

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Tag: content marketing

CALLING YOUR CONTENT “THOUGHT LEADERSHIP” DOESN’T MAKE IT SO*

Marketers need to stop using the terms “Content Marketing” and “Thought Leadership” interchangeably. What’s the difference? Here are 4 key elements that differentiate them.

content marketing, Leadership, marketing, stratecution, strategy, thought leadership

Stop making content YOU care about*

3 steps to make your content plan more engaging to your consumer I check out and consume a lot of … More

content marketing, content pillars, content strategy, customer journey, management, marketing, personas, stratecution, strategy

Is Annoyance A Media Strategy?

Again and again, I have ads served to me that interrupt my digital and mobile actions. Popups are delivered that … More

advertising, advertising blog, communication planning, consumer experience, content marketing, marketing, marketing blog, media impressions, media planning, media strategy, spam, user experience

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Recent Posts

  • START WITH ‘WHO’, RATHER THAN ‘WHY’*
  • DEFINE YOUR IDEAL CUSTOMER – OR BE MAGNETIC TO NO ONE*
  • STOP THINKING TECHNOLOGY, START THINKING USE CASES
  • CALLING YOUR CONTENT “THOUGHT LEADERSHIP” DOESN’T MAKE IT SO*
  • YOUR MARKETING PLAN IS A CHAPTER IN A LONGER STORY

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