Understanding customer’s needs and how they shop your category is critical for every part of your business. However, if all you do is focus on conversion, you’ll end up with a leaky bucket.
3 steps to make your content plan more engaging to your consumer I check out and consume a lot of … More
Stop thinking “B2B” or “B2C” – and realize that it’s all B2P. Across categories, your “buyer” is a person you need to understand, engage with, and satisfy.