Over the years I’ve been asked by clients, sales partners, and C-suite execs to create marketing campaigns for “turds”. A … More
It seems like every company I work with, every leader I speak to, all says the same thing – “we’re … More
The concept of brand purpose has lately been taking on a lot of water. After widespread growth of the practice … More
Regardless of what they’re called, every marketer needs to be driven by consumer understanding, data and insights about them, and a focus on addressing their needs.
Marketing today is more complex, varied, and pressurized than ever. Teams I’ve worked with say they are busier than ever … More
In business, “perfectionism” has a positive connotation – we think of overachievers obsessed with quality and demanding positive results. And … More
For most marketing organizations, not just small-to-midsize ones, time and resources are finite and scant. Which is why it’s important to know what not to do. In fact, what you don’t do is as important as what you do.
Questions stimulate ideas, fix incorrect assumptions, and drive continuous improvement. By asking questions, you find better answers.
It seems like every marketer I meet and team I work with says that they are working 12+ hour days … More
No consumer ever sees your strategy. No matter how brilliant it may be, the strategic plan you develop is a … More