MARKETING IS A SYSTEM*

I’ve written before in this space about how, for so many organizations, marketing has become an overwhelming series of tactics, … More

MARKETING CAN’T POLISH A TURD

Over the years I’ve been asked by clients, sales partners, and C-suite execs to create marketing campaigns for “turds”. A … More

EVERYONE THINKS WHAT THEY DO IS UNIQUE. BUT IT’S NOT.

It seems like every company I work with, every leader I speak to, all says the same thing – “we’re … More

THE PURPOSE OF PURPOSE*

The concept of brand purpose has lately been taking on a lot of water. After widespread growth of the practice … More

EVERY MARKETER NEEDS TO BE A CONSUMER MARKETER

Regardless of what they’re called, every marketer needs to be driven by consumer understanding, data and insights about them, and a focus on addressing their needs.

WHAT IS MARKETING? CONNECTIVE TISSUE*

Marketing today is more complex, varied, and pressurized than ever. Teams I’ve worked with say they are busier than ever … More

IT’S BETTER TO BE IM-PERFECT

In business, “perfectionism” has a positive connotation – we think of overachievers obsessed with quality and demanding positive results. And … More

DO LESS, SO YOU CAN DO MORE*

For most marketing organizations, not just small-to-midsize ones, time and resources are finite and scant. Which is why it’s important to know what not to do. In fact, what you don’t do is as important as what you do.