Marketing today is more complex, varied, and pressurized than ever. Teams I’ve worked with say they are busier than ever … More
In business, “perfectionism” has a positive connotation – we think of overachievers obsessed with quality and demanding positive results. And … More
For most marketing organizations, not just small-to-midsize ones, time and resources are finite and scant. Which is why it’s important to know what not to do. In fact, what you don’t do is as important as what you do.
Questions stimulate ideas, fix incorrect assumptions, and drive continuous improvement. By asking questions, you find better answers.
It seems like every marketer I meet and team I work with says that they are working 12+ hour days … More
No consumer ever sees your strategy. No matter how brilliant it may be, the strategic plan you develop is a … More
Business today is focused on action. And this “bias for action” leads many to believe the idea that doing something, … More
Don’t waste too much time and effort focusing on your competition. Instead, focus on what really makes the difference.
Stop thinking “B2B” or “B2C” – and realize that it’s all B2P. Across categories, your “buyer” is a person you need to understand, engage with, and satisfy.
Marketing today is all about data – and the bigger, the better. “Big data” is touted as the answer for … More