WHAT IS MARKETING? CONNECTIVE TISSUE*

Marketing today is more complex, varied, and pressurized than ever. Teams I’ve worked with say they are busier than ever … More

IT’S BETTER TO BE IM-PERFECT

In business, “perfectionism” has a positive connotation – we think of overachievers obsessed with quality and demanding positive results. And … More

DO LESS, SO YOU CAN DO MORE*

For most marketing organizations, not just small-to-midsize ones, time and resources are finite and scant. Which is why it’s important to know what not to do. In fact, what you don’t do is as important as what you do.

QUESTIONS OVER ANSWERS

Questions stimulate ideas, fix incorrect assumptions, and drive continuous improvement. By asking questions, you find better answers.

ARE YOUR STRATEGY AND EXECUTION OUT OF BALANCE*

It seems like every marketer I meet and team I work with says that they are working 12+ hour days … More

STRATEGY IS A DESTINATION

No consumer ever sees your strategy. No matter how brilliant it may be, the strategic plan you develop is a … More

DON’T CONFUSE ACTION WITH VALUE

Business today is focused on action. And this “bias for action” leads many to believe the idea that doing something, … More

FOCUS ON YOUR CUSTOMERS. NOT YOUR COMPETITION.

Don’t waste too much time and effort focusing on your competition. Instead, focus on what really makes the difference.

IT’S NOT B2B OR B2C. THINK B2P.

Stop thinking “B2B” or “B2C” – and realize that it’s all B2P. Across categories, your “buyer” is a person you need to understand, engage with, and satisfy.

LET’S HEAR IT FOR SMALL DATA

Marketing today is all about data – and the bigger, the better. “Big data” is touted as the answer for … More