IF IT WAS EASY, EVERYONE WOULD BE DOING IT*

A lot of startups look at strategy as if it’s a luxury, or slow, or “old school”. But doing things without a formalized plan is a lot like getting in your car and driving without a destination in mind.

THE RISKS OF OPERATING WITHOUT MARKETING LEADERSHIP*

It’s time for CEOs who choose to go-to-market without marketing leadership and documented strategies to recognize that they’re making a choice – they’re choosing to live with the material risks of waste, poor performance, and unhappy and ineffective teams.

Hey Start-Ups: That’s not agility. That’s lack of strategic focus.*

I work with and mentor a lot of early-stage companies. These organizations are focused on growing their businesses quickly, but … More

Stop Doing the Same Thing and Expecting a Different Result: A Guide to Next Year’s Marketing Plan*

The marketing year has once again sped into the annual post-Thanksgiving b-l-u-r. Now, every business leader needs to thoughtfully prepare … More

WHY MARKETING SHOULDN’T WAIT: FUNDAMENTAL AT EVERY STAGE*

Start-ups shouldn’t relegate Marketing to a late-stage, last-minute consideration in their start-up journey. It should be fundamental to the strategic decisions you’ll need to make about your customer, narrative, and go-to-market.

Focus on Your MVA – Minimum Viable AUDIENCE*

Most startups know the importance of focusing on minimum viable products in the early stages of their companies. So why do so many early-stage companies take the opposite approach to the segmentation and marketing of their products?

SCRAP THE SCRAPPY: EVEN STARTUPS NEED PURPOSEFUL MARKETING

Startups and early-stage companies usually exhibit an impressive scrappiness. This ethos is built up from a small group of passionate … More

DATA RICH, BUT INSIGHTS POOR*

You don’t need me to tell you that Data is important to marketing. Any pundit, expert, and business strategist will … More

START WITH ‘WHO’, RATHER THAN ‘WHY’*

We all know the famous marketing concept popularized by Simon Sinek to “start with your ‘why’”. This concept posits that … More

STOP THINKING TECHNOLOGY, START THINKING USE CASES

Technology is a huge part of business – especially marketing. Organizations are constantly building, adding, tweaking, and experimenting with technology … More