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Michael Baer's Stratecution Stories

"Strategy is overrated. We have a strategic plan. It's called doing things". – Herb Kelleher

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Tag: Customer relationship management

THINK small – Big ideas only work when you also think small

advertising, advertising blog, Big data, Brand, Business, CMO, Creativity, Cross-functional team, Customer relationship management, digital advertising, engagement, execution, Leadership, management, marketing, media planning, Michael Baer, stratecution, strategy

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SCRAP THE SCRAPPY: EVEN STARTUPS NEED PURPOSEFUL MARKETING
DATA RICH, BUT INSIGHTS POOR*
START WITH ‘WHO’, RATHER THAN ‘WHY’*
DEFINE YOUR IDEAL CUSTOMER – OR BE MAGNETIC TO NO ONE*
STOP THINKING TECHNOLOGY, START THINKING USE CASES

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