EVERY MARKETER NEEDS TO BE A CONSUMER MARKETER

One area of rapid growth in marketing is the growth in the variety of new names, titles, and specialties you see across the industry. There are “growth marketers”, “product marketers”, “SaaS marketers”. Of course, there are B2B and B2C marketers. And all manner of tactic-focused marketers, like “Social Media marketer” and “Influencer marketer”.
 
But this fragmentation can cause too much marketing to be done from the inside out, in a “push” approach. Take your product and spread the news around. Create content about your brand and drive it home. Engineer up your technology and expect the world to care. Or decide on a tactic and execute it like a transaction. But what good is a push without understanding context and need?  
 
In the end, everyone needs to be a CONSUMER marketer. Driven by consumer understanding, data and insights about them, and a focus on addressing their needs. Hungering to demonstrate empathy and add value for them. And engendering genuine interest – a “pull” instead of a “push” – due to relevance and understanding.
 
Because no amount of product-focused, growth-focused, SaaS-focused marketing can engage with a consumer who has not given you their attention because they’ve been left out of the equation.