WHAT IS MARKETING? CONNECTIVE TISSUE*

Marketing today is more complex, varied, and pressurized than ever. Teams I’ve worked with say they are busier than ever … More

ARE YOUR STRATEGY AND EXECUTION OUT OF BALANCE*

It seems like every marketer I meet and team I work with says that they are working 12+ hour days … More

WHAT’S YOUR PROBLEM?

As a disciple of Herb Kelleher (this blog site’s sub-headline is his quote “We have a strategic plan. It’s called … More

IF IT WAS EASY, EVERYONE WOULD BE DOING IT

The difference between success and failure is usually how much effort we’re willing to put in. Going an extra mile … More

Mobile isn’t just ANOTHER screen…*

When the dawn of mobile media occurred over 10 years ago, the ad industry dubbed mobile phones the “third screen”. … More

The ‘Reverse’ Job Description: A Company’s Responsibility to Employees*

There’s a “war for talent” out there. It’s an increasingly competitive landscape for recruiting and retaining talented employees, and companies … More

The Tyranny of ‘Scale’ – How scale keeps us playing by old rules*

There it was, in HuffPo, in a listicle called “10 Tricks to appear smart during meetings”. Along with a recommendation … More

The myth of “I prefer their early work”

I was talking with someone I know about a band that I love. He’s into music, too – but, to … More

What you DON’T do is as important as what you do*

It being Academy Awards season, I thought it made sense to give the Oscar for best Marketing Effort of the … More

Expertise in Generalism – 6 reasons generalists are more important than specialists*

More and more, the business world seems to be ruled by expertise. Subject matter experts. Vertical specialists. Domain authorities. Companies … More