Regardless of what they’re called, every marketer needs to be driven by consumer understanding, data and insights about them, and a focus on addressing their needs.
WHAT IS MARKETING? CONNECTIVE TISSUE*
Marketing today is more complex, varied, and pressurized than ever. Teams I’ve worked with say they are busier than ever…
IT’S BETTER TO BE IM-PERFECT
In business, “perfectionism” has a positive connotation – we think of overachievers obsessed with quality and demanding positive results. And…
DO LESS, SO YOU CAN DO MORE*
For most marketing organizations, not just small-to-midsize ones, time and resources are finite and scant. Which is why it’s important to know what not to do. In fact, what you don’t do is as important as what you do.
QUESTIONS OVER ANSWERS
Questions stimulate ideas, fix incorrect assumptions, and drive continuous improvement. By asking questions, you find better answers.
ARE YOUR STRATEGY AND EXECUTION OUT OF BALANCE*
It seems like every marketer I meet and team I work with says that they are working 12+ hour days…
STRATEGY IS A DESTINATION
No consumer ever sees your strategy. No matter how brilliant it may be, the strategic plan you develop is a…
DON’T CONFUSE ACTION WITH VALUE
Business today is focused on action. And this “bias for action” leads many to believe the idea that doing something,…
FOCUS ON YOUR CUSTOMERS. NOT YOUR COMPETITION.
Don’t waste too much time and effort focusing on your competition. Instead, focus on what really makes the difference.
IT’S NOT B2B OR B2C. THINK B2P.
Stop thinking “B2B” or “B2C” – and realize that it’s all B2P. Across categories, your “buyer” is a person you need to understand, engage with, and satisfy.
Michael Baer's Stratecution Stories 