QUESTIONS OVER ANSWERS

Questions stimulate ideas, fix incorrect assumptions, and drive continuous improvement. By asking questions, you find better answers.

ARE YOUR STRATEGY AND EXECUTION OUT OF BALANCE*

It seems like every marketer I meet and team I work with says that they are working 12+ hour days…

STRATEGY IS A DESTINATION

No consumer ever sees your strategy. No matter how brilliant it may be, the strategic plan you develop is a…

DON’T CONFUSE ACTION WITH VALUE

Business today is focused on action. And this “bias for action” leads many to believe the idea that doing something,…

FOCUS ON YOUR CUSTOMERS. NOT YOUR COMPETITION.

Don’t waste too much time and effort focusing on your competition. Instead, focus on what really makes the difference.

IT’S NOT B2B OR B2C. THINK B2P.

Stop thinking “B2B” or “B2C” – and realize that it’s all B2P. Across categories, your “buyer” is a person you need to understand, engage with, and satisfy.

LET’S HEAR IT FOR SMALL DATA

Marketing today is all about data – and the bigger, the better. “Big data” is touted as the answer for…

THE RISKS OF BEING TOO DATA-DRIVEN*

In business today, data is everything. And proudly proclaiming that your organization is “data-driven” is not just a given, it’s…

SEIZE YOUR MARKETING OPPORTUNITY

I’m a marketer. I find myself singing jingles. I spout tag-lines and remember ad copy. I look at the “About”…

IS YOUR COMPANY MISSION JUST “FAKE NEWS”?

Having a “mission-based” company is the rage. Based on data that suggests Millennials and Gen Z care about it, more…