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Michael Baer's Stratecution Stories

Michael Baer's Stratecution Stories

"Strategy is overrated. We have a strategic plan. It's called doing things". – Herb Kelleher

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QUESTIONS OVER ANSWERS

Questions stimulate ideas, fix incorrect assumptions, and drive continuous improvement. By asking questions, you find better answers.

advertising, asking questions, Leadership, Learning, marketing, stratecution

ARE YOUR STRATEGY AND EXECUTION OUT OF BALANCE*

It seems like every marketer I meet and team I work with says that they are working 12+ hour days…

activation, advertising blog, marketing, stratecution, strategy

STRATEGY IS A DESTINATION

No consumer ever sees your strategy. No matter how brilliant it may be, the strategic plan you develop is a…

marketing, stratecution

DON’T CONFUSE ACTION WITH VALUE

Business today is focused on action. And this “bias for action” leads many to believe the idea that doing something,…

activation, advertising, advertising blog, bias for action, marketing, marketing blog, Michael Baer, stratecution

FOCUS ON YOUR CUSTOMERS. NOT YOUR COMPETITION.

Don’t waste too much time and effort focusing on your competition. Instead, focus on what really makes the difference.

advertising blog, competition, customer focused, customers, delight, marketing, stratecution

IT’S NOT B2B OR B2C. THINK B2P.

Stop thinking “B2B” or “B2C” – and realize that it’s all B2P. Across categories, your “buyer” is a person you need to understand, engage with, and satisfy.

advertising blog, B2B, B2C, customer journey, marketing, stratecution

LET’S HEAR IT FOR SMALL DATA

Marketing today is all about data – and the bigger, the better. “Big data” is touted as the answer for…

advertising blog, analytics, Big data, data strategy, marketing, stratecution

THE RISKS OF BEING TOO DATA-DRIVEN*

In business today, data is everything. And proudly proclaiming that your organization is “data-driven” is not just a given, it’s…

Big data, data strategy, marketing, stratecution

SEIZE YOUR MARKETING OPPORTUNITY

I’m a marketer. I find myself singing jingles. I spout tag-lines and remember ad copy. I look at the “About”…

advertising, Business, Creativity, engagement, ideas, marketing, storytelling, stratecution

IS YOUR COMPANY MISSION JUST “FAKE NEWS”?

Having a “mission-based” company is the rage. Based on data that suggests Millennials and Gen Z care about it, more…

advertising, brand mission, Leadership, management, marketing, mission, stratecution, values

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Recent Posts

  • WHO ARE YOU FOR?
  • MARKETING IS A SYSTEM*
  • MARKETING CAN’T POLISH A TURD
  • EVERYONE THINKS WHAT THEY DO IS UNIQUE. BUT IT’S NOT.
  • “GROWTH MARKETING” WON’T BUILD YOUR BRAND

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