Michael Baer is an experienced, growth-focused fractional Chief Marketing Officer and marketing leader with over 30 years of marketing and operational leadership, and a track record of driving strategic insight, superior creativity, and executional excellence to accelerate growth. Michael leverages his diverse end-to-end experience to help companies turn their marketing into a greater value driver for their organizations.
After decades leading teams and marketing organizations large and small, Michael is now a fractional CMO in the Revenue Growth practice at TechCXO, a leading-edge, professional services firm that has provided experienced, C-Suite professionals on-demand to deliver strategic and functional consulting services for over 20 years.
Michael partners with healthcare companies and B2B companies in the marketing services, technology, and media spaces to create more powerful customer-driven brands, to professionalize and transform their marketing and business development, and innovate their Go-To-Market approaches. Michael is primarily engaged as a fractional CMO with startups, early-stage growth companies, and PE-backed companies. Some of Michael’s roles include: Digital Factory mobile, Hospital for Special Surgery, GE HealthCare,Relevate Health, My Diabetes Tutor, Aquestive Therapeutics, HealthForce, and Theralytics.
Michael excels at helping companies at key growth inflection points. Using his term “Stratecution” to guide his strategy, Michael leads his clients by creating a holistic approach to marketing that aligns big brand strategy with effective, powerful activation and execution to stimulate growth.
Reach out with questions, problems, projects and introductions. Send an email to michael.baer@techcxo.com. Or feel free to book some time for a conversation.
Michael Baer's Stratecution Stories 