Strategy is dead – thank you, Kevin Roberts

“Strategy is dead. Who really knows that is going to happen anymore in this super VUCA world? The more time and money you spend devising strategies the more time you are giving you rivals to start eating your lunch.”

Apparently Kevin Roberts reads the blog!

http://www.thedrum.co.uk/news/2012/04/25/marketing-dead-says-saatchi-saatchi-ceo

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