Why do so many companies opt for lazy positionings – or no positioning at all?
It’s likely the result of underestimating the value it brings. Unfortunately, that approach is likely hurting their business.
Tag: startups
WHY MARKETING SHOULDN’T WAIT: FUNDAMENTAL AT EVERY STAGE*
Start-ups shouldn’t relegate Marketing to a late-stage, last-minute consideration in their start-up journey. It should be fundamental to the strategic decisions you’ll need to make about your customer, narrative, and go-to-market.
Focus on Your MVA – Minimum Viable AUDIENCE*
Most startups know the importance of focusing on minimum viable products in the early stages of their companies. So why do so many early-stage companies take the opposite approach to the segmentation and marketing of their products?
SCRAP THE SCRAPPY: EVEN STARTUPS NEED PURPOSEFUL MARKETING
Startups and early-stage companies usually exhibit an impressive scrappiness. This ethos is built up from a small group of passionate … More
Michael Baer's Stratecution Stories 