Too often when growth slows, leadership’s first instinct is: “We need another salesperson.” But most of the time, rather than fix the problem, it only hides it. Because if your positioning is weak or lacking, your targeting unclear or fragmented, or your demand engine is missing, adding another rep only amplifies the noise.
Tag: business development
You don’t need more leads. You need more strategic conversion.
Stop thinking about leads as the end goal; start thinking about them as a long game of fit, timing and relevance.
EVERYONE’S IN SALES
In most companies, there’s a single department called “Sales”. These are the people with quotas, lead lists, client calls and … More
