Too often when growth slows, leadership’s first instinct is: “We need another salesperson.” But most of the time, rather than fix the problem, it only hides it. Because if your positioning is weak or lacking, your targeting unclear or fragmented, or your demand engine is missing, adding another rep only amplifies the noise.
Tag: sales
Sales & Marketing Alignment May Not Be What You Think*
It’s the beginning of a new year, and most companies are building plans to drive increased sales and revenue growth. … More
SELLING = EMPATHY
Selling is about empathy. To do it well, you need to care enough about your customers to know them and understand them.
