HOW TO KNOW YOU NEED A CMO*

Most companies have a CEO – the person who drives the direction of the company and makes the important decisions.…

Hey Start-Ups: That’s not agility. That’s lack of strategic focus.*

I work with and mentor a lot of early-stage companies. These organizations are focused on growing their businesses quickly, but…

LOOKING FOR GROWTH? START WITH YOUR CURRENT CUSTOMERS.*

When seeking growth, where should you turn to first? You might be surprised to hear you should start with your current customers.

Stop Doing the Same Thing and Expecting a Different Result: A Guide to Next Year’s Marketing Plan*

The marketing year has once again sped into the annual post-Thanksgiving b-l-u-r. Now, every business leader needs to thoughtfully prepare…

WHY MARKETING SHOULDN’T WAIT: FUNDAMENTAL AT EVERY STAGE*

Start-ups shouldn’t relegate Marketing to a late-stage, last-minute consideration in their start-up journey. It should be fundamental to the strategic decisions you’ll need to make about your customer, narrative, and go-to-market.

Focus on Your MVA – Minimum Viable AUDIENCE*

Most startups know the importance of focusing on minimum viable products in the early stages of their companies. So why do so many early-stage companies take the opposite approach to the segmentation and marketing of their products?