Hey Start-Ups: That’s not agility. That’s lack of strategic focus.*

I work with and mentor a lot of early-stage companies. These organizations are focused on growing their businesses quickly, but … More

Stop Doing the Same Thing and Expecting a Different Result: A Guide to Next Year’s Marketing Plan*

The marketing year has once again sped into the annual post-Thanksgiving b-l-u-r. Now, every business leader needs to thoughtfully prepare … More

WHY MARKETING SHOULDN’T WAIT: FUNDAMENTAL AT EVERY STAGE*

Start-ups shouldn’t relegate Marketing to a late-stage, last-minute consideration in their start-up journey. It should be fundamental to the strategic decisions you’ll need to make about your customer, narrative, and go-to-market.

Focus on Your MVA – Minimum Viable AUDIENCE*

Most startups know the importance of focusing on minimum viable products in the early stages of their companies. So why do so many early-stage companies take the opposite approach to the segmentation and marketing of their products?

SCRAP THE SCRAPPY: EVEN STARTUPS NEED PURPOSEFUL MARKETING

Startups and early-stage companies usually exhibit an impressive scrappiness. This ethos is built up from a small group of passionate … More

DATA RICH, BUT INSIGHTS POOR*

You don’t need me to tell you that Data is important to marketing. Any pundit, expert, and business strategist will … More

START WITH ‘WHO’, RATHER THAN ‘WHY’*

We all know the famous marketing concept popularized by Simon Sinek to “start with your ‘why’”. This concept posits that … More

STOP THINKING TECHNOLOGY, START THINKING USE CASES

Technology is a huge part of business – especially marketing. Organizations are constantly building, adding, tweaking, and experimenting with technology … More

CALLING YOUR CONTENT “THOUGHT LEADERSHIP” DOESN’T MAKE IT SO*

Marketers need to stop using the terms “Content Marketing” and “Thought Leadership” interchangeably. What’s the difference? Here are 4 key elements that differentiate them.

YOUR MARKETING PLAN IS A CHAPTER IN A LONGER STORY

Most companies start their annual marketing planning as if they’re starting from scratch. But your marketing plan should feel more like it’s a chapter in a longer story.