“Marketing Moxie” guest column in TalentZoo

Check out my article in TalentZoo on the evolving demands of Agency-Client relationships. It’s called “Enhance Your Agency-Client Relationships for … More

Mirror, Mirror, On The Wall.

Integrity. I believe it’s an under-rated virtue. And it seems to be in shorter and shorter supply these days. People … More

Thanksgiv-mas

Happy Thanksgiving, everyone. Say thanks to everyone you care about. And then go out and shop ’til you drop.

Be a Yes-Person

Everyone hates a Yes-man. A flunkie, a stooge, a sycophant. But there’s another type of “yes-person” that’s good. In fact, … More

Give a Damn!

As I’ve stated before, people are the most important part of any successful advertising and marketing group. No matter how … More

You Are the Weakest Link

I had an experience earlier this year that re-inforced how important executional excellence is – and how easy it is … More

Up With People!

No matter what your business is, from making ads to making widgets, there’s one aspect in driving excellence that’s more … More

Generally Speaking, Specificity is Good

“Engagement” is the current darling of our marketing and advertising world. Everything is focused on creating it. The AAAA and … More

Bullets vs. Cannonballs

Everyone knows that a home run has much more impact than a single. And everyone digs the long ball. So … More

Politicians are not Stratecutors

It’s political season. And I am constantly struck by how old-fashioned it all seems. While we’re seeing mainly the Republican … More