"Strategy is overrated. We have a strategic plan. It's called doing things". – Herb Kelleher
It’s time for CEOs who choose to go-to-market without marketing leadership and documented strategies to recognize that they’re making a choice – they’re choosing to live with the material risks of waste, poor performance, and unhappy and ineffective teams.
I work with and mentor a lot of early-stage companies. These organizations are focused on growing their businesses quickly, but … More
The marketing year has once again sped into the annual post-Thanksgiving b-l-u-r. Now, every business leader needs to thoughtfully prepare … More
We’ve all heard countless times from clients and bosses that the “good is the enemy of the great”. That if … More
It was fourteen years ago, on April 28, 2003, that Apple introduced iTunes. The music industry had been undergoing a … More
Over the course of the past year or so, ad viewability has become one of the hottest topics in digital … More
Michael Baer's Stratecution Stories 