I work with and mentor a lot of early-stage companies. These organizations are focused on growing their businesses quickly, but … More
Tag: digital marketing
Stop Doing the Same Thing and Expecting a Different Result: A Guide to Next Year’s Marketing Plan*
The marketing year has once again sped into the annual post-Thanksgiving b-l-u-r. Now, every business leader needs to thoughtfully prepare … More
ACTUALLY, IT’S THE “GREAT” THAT IS THE ENEMY…
We’ve all heard countless times from clients and bosses that the “good is the enemy of the great”. That if … More
Still awaiting the advertising industry’s ‘iTunes moment’*
It was fourteen years ago, on April 28, 2003, that Apple introduced iTunes. The music industry had been undergoing a … More
Happy ‘View’ Year
Over the course of the past year or so, ad viewability has become one of the hottest topics in digital … More
