SEIZE YOUR MARKETING OPPORTUNITY

I’m a marketer. I find myself singing jingles. I spout tag-lines and remember ad copy. I look at the “About” … More

IS YOUR COMPANY MISSION JUST “FAKE NEWS”?

Having a “mission-based” company is the rage. Based on data that suggests Millennials and Gen Z care about it, more … More

WHAT’S YOUR PROBLEM?

As a disciple of Herb Kelleher (this blog site’s sub-headline is his quote “We have a strategic plan. It’s called … More

ACTUALLY, IT’S THE “GREAT” THAT IS THE ENEMY…

We’ve all heard countless times from clients and bosses that the “good is the enemy of the great”. That if … More

CAREER DIVERSITY IS A SUPERPOWER

While there’s been a lot of good conversation about Diversity, one area that’s not been discussed is “career diversity”. And career diversity can be the superpower you, and your organization, need.

EVERYONE’S IN SALES

In most companies, there’s a single department called “Sales”. These are the people with quotas, lead lists, client calls and … More

JUST BECAUSE YOU CAN DOESN’T MEAN YOU SHOULD

Marketing has massively evolved and proliferated. There are exponentially more ways to activate your brand – and it’s easier to … More

IF IT WAS EASY, EVERYONE WOULD BE DOING IT

The difference between success and failure is usually how much effort we’re willing to put in. Going an extra mile … More

“GROWTH” IS NOT A STRATEGY

Every business wants growth. Growth is the holy grail. Because growth sets you apart from your category and gives you … More

EUREKA! IS JUST A STARTING POINT*

The story is age-old. It’s said that Archimedes was the first to utter the term, having the very first “eureka” … More